The Internet is changing what we read, how much we read, and how we read.

Why not give a little thought to how we buy?

Unlike paperbacks, ebooks generally do not have a wholesale price. The author and publisher get a percentage of the retail price. This practice does not guarantee a specific return to the author. Ebook resellers are taking upwards of 55% of the retail price for themselves, and when they offer you those amazing sales and/or rebates, it's coming out of the author's revenue not their own. Sometimes, mere cents come back to the author, as though the author—the writer of these books you love—is an afterthought.

Bottom line: Buying directly from the author or publisher puts more money into the author's pocket—where it belongs!

Yes, it takes extra effort to find your favorite authors on the Internet. Yes, buying from her or her publisher requires yet another account. Yes, if you have a dedicated reader tied to a store, it's easier.

But, with that extra effort, you can feel good knowing more of your own hard earned income will become the hard earned income of the author. And, if an author can earn a living, she'll be able to write more. It's a win-win!

Please consider how you buy your ebooks.

Please seek out your favorite authors and buy directly from them!